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Business Relationships: They’re not just for Business Development people!

By Val Price, Business Development Representative with Nexus 5 Group


In my new role as the Business Development Manager here at Nexus 5 Group, I am often asked about the importance of business relationships. The answer is simple: Business relationships are everything.


As the newest contributor to the Nexus 5 Group blog, I will be sharing my thoughts on business relationships, why they matter, and what you can do to foster deep, meaningful, and mutually beneficial business relationships. Business relationships can take many forms, but they all have a few common characteristics. Communication, trust, reciprocity, and respect are the foundation of any relationship. Every enduring relationship must include these elements to ensure success and personal fulfillment.


Each of these foundational elements could be the subject of an entire book, but we won’t be exploring them in that much detail, but we will be discussing both the value of relationships and offering practical tips on how to improve and nurture the important business relationships in your life.


My thoughts on this topic are my own, but they are informed by some of the classics of business literature. If you have not read some of these titles, I strongly recommend them. And if you have read them, a refresher of the timeless classics of business literature never hurts.



The 7 Habits of Highly Effective People” by Stephen R. Covey is a classic business book that has sold more than twenty-five million copies worldwide, and for good reason. A business and self-help classic, it talks about how we can develop more helpful business relationships that bring value to ourselves and our network.


How to Win Friends & Influence People” by Dale Carnegie captures some timeless insights in this classic. The first widely acclaimed self-help book of its time, this is a must-read for business professionals aiming to boost their relationship skills. Even in today’s digital world, Carnegie’s strategies and principles of human relationships still apply.


Giftology” by John Ruhlin is less well known but still offers an untapped strategy for winning influence within social circles, and it involves gift-giving. There is a right way and a wrong way to strengthen business relationships through giving. In this book, Ruhlin shares personal stories, experiences, and tactics that will help you master the art of giving in the right way.


Over the next few months, we will dive a little deeper into the benefits and best practices in building and maintaining productive and meaningful business relationships. We will talk about the importance of communication skills, fostering friendship and personal fulfillment and teamwork. We will also explore how healthy business relationships improve your branding, create repeat business, and create customer satisfaction.


I hope you will join me in this multipart journey!

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